With its large population and interesting business opportunities, China is increasingly attracting many foreign firms. These foreign firms, besides having brick-and mortar shops, are striving to get online. With an active social media scene and more than 688 million internet users, a good online marketing strategy can do wonders. It’s estimated that by 2018 China’s yearly online sales will hit about $610 billion.
Here is how to enter online market and sell to China
Use the power of social media is huge with the Chinese. Since the Chinese do not trust official sources, their buying decisions are determined by a word of mouth. As a matter of fact, more than two-thirds of consumers cited recommendations from friends and family members as the main factors affecting their decision to buy. Harnessing the power of social media is, therefore, a very important step if you want to boost your business.
Use online and offline opportunities
Online shopping has a huge market in China. Foreign brands also want to use the potential of the internet to assist consumers with purchases. Apart from making the customers’ life easier, online to offline also help the brand to connect with its clients. This has certainly lead to price wars. Consumers are the ones to benefit from the wide range of choices.
Adopt an integrated platform strategy
Retailers understand that developing an Ecommerce platform can greatly compensate for the few physical stores networks. This is especially true for China where it’s estimated that more than 70% of internet users do online shopping regardless of the internet penetration in places where they live. By adopting an integrated platform strategy, you will easily manage to capture the percentage of consumers who shop online.